annick goutal: 27 posts

With the holidays behind us and still too many winter days ahead, it’s important to find ways to add a splash of color to cold, grey mornings. I reach for my brightest dresses and scarves and add swirls of saffron and paprika to my food, evoking sunshine and warmth. Or I rely on white floral perfumes to create a vivid ambiance. White flowers may call to mind bridal veils, but there is nothing prim and pastel about the scent of tropical blossoms like tiaré, frangipani, ylang-ylang, tuberose or jasmine. They have a voluptuous aroma reminiscent of warm skin, coconut milk and petals sticky with nectar. The synesthetes among perfumers swear that white flowers smell purple and pink, rich and saturated, and it’s true that wearing a white floral perfume makes me feel as if the day is brighter.

These opulent, flamboyant scents are the topic of my FT column, Four white floral scents to brighten grey days. You will find the full article here.

How do you cure yourself of winter blues? What flowers among the white floral family are your favorites?

Image via FT

Once, as I was telling Maurice Roucel how much I loved his Iris Silver Mist, a perfume he created for Serge Lutens, he laughed and explained that Lutens kept asking again and again for more iris, so he ended up using all the iris aromatics in the catalogue of his company and essentially “mixing them together.” Roucel can be refreshingly self-deprecating about his work, but I knew that achieving the precise harmony of Iris Silver Mist took much more than just blending all irises in sight. For me, it evokes the cool, frozen beauty of this complex note in a way that few other iris perfumes can.

In my recent FT column, I examine three iris classics, describing what makes them compelling and memorable. Above all, iris as an ingredient deserves attention because it’s one of the most layered, rich but difficult materials available to perfumers.

The first time I smelled iris essence, I stood for a few minutes with a perfume blotter under my nose before I regained my senses. In an instant it conjured up frozen petals and snow-covered trees, and while this image of a winter garden was vivid, I couldn’t easily describe the fragrance. It was like nothing I had encountered before, and pinning down its radiant but surprisingly potent scent proved difficult. To continue, please click here.

What are your ultimate iris perfumes?

Creating a best-selling perfume today is as hard as making a profitable one. The increasing costs of distribution and advertising cut so much into the margins that everything else becomes secondary. Which is why you see time and again big brands launching safe, bland perfumes. And not only big brands. As you can see from Vent de Folie, the newest release from Annick Goutal, the aim is to be likable, rather than interesting or memorable. Certainly, there is nothing wrong with likable or simple or easy. I simply don’t  want to overpay niche prices when I can find comparable simple, easy perfumes elsewhere.  Vent de Folie is disappointing not because it is simple, but because it neither captures the eccentric, charming spirit of the Goutal perfume house nor does it offer a good deal for its price. If you want a little transparent floral, you need not spend niche prices; L’Occitane, Crabtree & Evelyn, Bath & Body Works and scores of other reasonably priced brands are just as good, if not better.

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Patricia on Acqua di Parma Colonia and other citrus favorites, from Parfums de Nicolai and Annick Goutal to The Different Company and Guerlain. 

Colonia by Acqua di Parma is a fragrance with a past. Created in 1916 as the first fragrance of a small perfume factory in Parma, Italy, it was first used to scent the handkerchiefs that men carried with them at the time. Later it was the darling of worldwide celebrities seeking Italian chic in the early and mid twentieth century. Acqua di Parma then fell on hard times but was revived, along with Colonia, in the 1990s.

I must confess a partiality for aromatic citrus fragrances. Like one who works out real-life problems at night through recurring dreams (being caught unprepared for an examination is a personal favorite), I repeatedly buy citrus colognes very similar in nature, the most recent of which is Colonia, purchased on a hot sunny September afternoon in the South of France.

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If you’re a fan of citrus colognes, you soon discover nuances in this effervescent perfume genre. Citruses can be classically austere (Hermès Eau d’Orange Vert), sexy (Thierry Mugler Cologne), exotic (Guerlain Eau de Cologne Impériale), or impeccably elegant (Thirdman Eau Moderne). But if you enjoy colognes only when the mercury levels rise and anything else seems too heavy, they all may smell, well, lemony. That’s why the new Annick Goutal cologne trio–Eau d’Hadrien, Néroli and Vétiver–is great for those who are not sure what they like, but are curious to learn more. It has three distinctly different scents which are easy to wear all year round.

Cologne collections are nothing new, of course. Hermès has one, Atelier Cologne made its name by blending all sorts of things with citrus, and half of L’Artisan Parfumeur’s fragrances can be worn as fresh colognes. The simplicity, on the other hand, is what I enjoy about Annick Goutal’s play on the lemon, orange blossom and vetiver themes. The lemony Eau d’Hadrien smells zesty. Néroli is a mass of white petals. Vetiver smells of driftwood and sea breeze. All would fit equally well for both men and women. All three are well-crafted, but of course, I have my favorites.

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