2 stars: 62 posts

Louis Vuitton has done it. It managed to buy a stake in the venerable house of Jean Patou and to add it to its impressive collection of brands. It announced reviving the Jean Patou fashion line and promised many exciting developments. The first one arrived and I’m not holding my breath for the subsequent ones. Dior launched a perfume called Joy. Why let such a brilliant name languish on an old-fashioned perfume when it can grace a modern, pink-tinted juice?

The press release was ecstatic. “Grasse Rose, in both Essence and Absolute form, as well as heady Jasmine, blend with these delectable fruits [bergamot and mandarin] in a vibrant smile. Warm and creamy sandalwood embraces us in softness.” That Dior needs to hire a good copywriter is obvious, but even more so the fact that besides the name, Dior also took the main idea of Jean Patou’s Joy, rose and jasmine. What would be the result, I wondered?

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Andy on his favorite grapefruit perfumes (with a review of Atelier Cologne Pomélo Paradis).

When I feel tired, fresh grapefruit able to work magic on lifting a mental fog. And to that end, Atelier Cologne Pomélo Paradis opens up promisingly—for a few moments when I first apply, I’m in a fantasy of my own, inhaling the scent of seaside citrus groves, jasmine, and herbs in the salt air. The grapefruit note is refreshing and vivid, made sweeter by a honeysuckle-like accent. A light touch of minty herbs keeps the citrus cool and clean.

However, the wholesome cleanliness of Pomélo Paradis becomes bland as time wears on. For a citrus cologne, the lasting power is fine, but nowhere near as good as that of Orange Sanguine or Cedrat Enivrant, the two other citrus-centric fragrances that Atelier Cologne fans will already know. What’s more, Pomélo Paradis is thin and reminiscent of cheap soap. For all its initial sparkle, the perfume falls flat in a matter of minutes.

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Is it possible to have too many rose perfumes? Not really, if you ask me. On the other hand, it’s entirely within reason to limit one’s wardrobe to the best of the best, especially since we’re spoiled for choice. Unfortunately, L’Artisan Parfumeur’s Rose Privée doesn’t make the cut. While made from quality materials, it has neither an interesting character nor does it offer anything you can’t find elsewhere (and for significantly less money).

On the rose spectrum, Rose Privée is on the light and sparkling end, although it has some dark touches. From the moment you apply it, you notice fruity notes—sweet raspberry, tart pomegranate peel and other juicy, bright effects. Rose essence naturally shares many elements with the aromas of berries, so the fruity nuance is a pleasant, harmonious touch. A green, spicy note underneath the pink froth should be a great contrast, but instead, it turns bitter and musty, a flower on the edge of withering.

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The other day I was trying hard to figure out why exactly I disliked Serge Lutens’s L’Orpheline as much as I did. Because I didn’t simply not care for it; it made me recoil and I had difficulty wearing it multiple times in order to review it. With some fragrances, you need a longer courtship to learn their moods and see how they can match yours, but in the case of L’Orpheline, I liked it less and less with each wear.

On the face of it, L’Orpheline should be the right one for me. It’s an incense blend, and I love incense. It intriguingly promises to layer incense with cream, and I’m game for such surprises. It’s also the product of a collaboration between Serge Lutens and Christopher Sheldrake, and I have so many perfumes created by them in my wardrobe that I can be easily called a fan. So, why does L’Orpheline fail so dramatically to entice me?

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Creating a best-selling perfume today is as hard as making a profitable one. The increasing costs of distribution and advertising cut so much into the margins that everything else becomes secondary. Which is why you see time and again big brands launching safe, bland perfumes. And not only big brands. As you can see from Vent de Folie, the newest release from Annick Goutal, the aim is to be likable, rather than interesting or memorable. Certainly, there is nothing wrong with likable or simple or easy. I simply don’t  want to overpay niche prices when I can find comparable simple, easy perfumes elsewhere.  Vent de Folie is disappointing not because it is simple, but because it neither captures the eccentric, charming spirit of the Goutal perfume house nor does it offer a good deal for its price. If you want a little transparent floral, you need not spend niche prices; L’Occitane, Crabtree & Evelyn, Bath & Body Works and scores of other reasonably priced brands are just as good, if not better.

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