Yves Saint Laurent: 12 posts

Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

I now know that the worst thing after a perfume reformulation is a relaunch. You mourn your long lost favorite, stock up on bottles and brace yourself for the day when a spray releases nothing but a few scented puffs of air. Then you learn that the brand valiantly decides to reissue the fragrance and your hopes are resuscitated once again. You seek out a sample, eagerly apply the liquid to your skin and—it is not the same! That is exactly what I experienced with M7 Oud Absolu, a relaunch of the marvelous and polarizing Yves Saint Laurent fragrance M7.

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Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

Sometimes I like to revisit fragrances a few years after their initial launch. My tastes might change in the meantime, but also the landscape of the market itself is likely to be different enough that what seemed disappointing earlier, turns out to be a pleasant discovery. This is exactly what happened with Yves Saint Laurent Cinéma. When I first smelled it in 2004, this amber laced mimosa seemed lost in the sea of other floral orientals—Giorgio Armani Sensi (2002), Cacharel Amor Amor (2003), Burberry Brit (2003,) Dolce & Gabbana Sicily (2003,) Christian Dior Pure Poison (2004,) to name a few prominent launches. Today, its warmth and softness stand out as particularly sophisticated next to the sugary gourmand blends currently popular. While it may sound like a backhanded compliment, Cinéma is a well-made, polished blend that deserves a second chance.

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Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

Is the fragrance market the best arbiter of what is good? In the case of Nu, my answer is an emphatic no! This Yves Saint Laurent fragrance created in 2001 by Jacques Cavallier under the creative direction of Tom Ford explores such dusky and moody territory that it could never have been a commercial success. Yet, for those of us who love to stray over to the dark side, Nu offers a fascinating experience—a combination of opulent incense notes, spicy carnation, creamy sandalwood and the fiery flourish of dark spices. Although the name and the imagery suggest a sensual, femme fatale fragrance, I find Nu polished and elegant, with just enough smoldering allure to keep things interesting.

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Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

The creativity of the marketing campaign for Yves Saint Laurent Belle d’Opium dramatically contrasts with the banality of the fragrance. If it had even a touch of the originality and mystery possessed by the visuals, in which actress Mélanie Thierry interprets the dance of Salomé, Belle d’Opium would have been much more interesting. Instead, the fresh fruity accord underpinned by the patchouli-cotton candy notes suggests nothing more than a softer amber-oriental take on Chanel Coco Mademoiselle.

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Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

Rive Gauche, created for Yves Saint Laurent in 1970, is a warm cloud of silver dust slowly settling to reveal a lush rose. The starched crispness of aldehydes foils the metallic facet of the composition, all the while as if suspending the development in time. Like Rodin’s marble sculptures, Rive Gauche presents a tantalizing contrast between the polished ivory smoothness of its main accord and the rough haze surrounding it. The two extremes complement each other perfectly, resulting in an arrangement of breathtaking elegance. …

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